Project Case Studies - Joshua Cullar

4th November 2026

Lenovo Tech World @ CES 2026

Led Global Brand & Events coordination for the Experiential Sphere Atrium and VIP showcases. Bringing together business groups and agency partners to align on creative requirements, product placements, and execution for a major global event.

4th November 2026

Lenovo Hybrid AI + FIFA

Managed a rapidly expanding campaign across Strategy, Creative, Production, Lenovo BUs, and FIFA, coordinating parallel workstreams as the team developed a new creative direction without materially extending the original timeline.